Critical Mass Business Talk Show | Orange County’s Longest-Running Business Talk Show

Critical Mass: Coast to Coast January 13, 2011

Andrew Van Luchene, CEO of JackRabbit Systems shares with host Ric Franzi his firm's unique offering within the tourism industry.
Greg Frost, CEO of Frost Mortgage talks about how Greg has built a national following by speaking on the power of "influence" as taught by Robert Ciadini.

Critical Mass: The Coaching Perspective January 13, 2011

Host Doug Gfeller talks about how coaching can help you reach your true potential.  Doug highlights Seth Godin's book Linchpin.

Critical Mass January 12, 2011

Ron Stein, President of Crest Digital, a family-owned business which is celebrating their 50th year in business in 2011.  Ron talks about the unique experience he has had leading a family business that is in a variety of markets.  Crest Digital is one of the world's leading media facilities with experience providing DVD/CD authoring, post production and digital asset management services to major film studios, software companies, record lables and industrial clients the world over.
Phong Vo, Vice President of BTL Machine discusses what it means to be a family business in the aerospace industry.  Phong is a second-generation family member who has spent a majority of his professional life working for BTL Machine.

Critical Mass January 11, 2011

Dan Coffman, Owner of UPS Protection talks with host Ric Franzi about his experience building his technology company after he purchased it from the Founder.  UPS Protection has been in business for 25 years and Ric has Dan explain how, under Dan's ownership, the firm has changed leading to top line revenue growth.
Chris Lamoureaux, Founder of Savings in OC, his firm has been recognized as a fast-growing Orange County firm and Ric talks with him about his experiencce building a rapidly growing firm.

Critical Mass: The Coaching Perspective January 6, 2011

Host Doug Gfeller MCC, focuses this show on how executive coaching can help you maximize your ROR: Return on Relationships.  Nobody does a better job of dealing with this topic than Tommy Spaulding in his book It's Just Who You Know  which Doug reviews during the show.

Critical Mass January 5, 2011

Daniel Barnett, CEO of Promotional Fulfillment Services joins host Ric Franzi to detail his firm's position in the fast-growing marketing support and supply chain services market.  PROMOFILL is a leading provider in these areas because of the dedication of their employees, the technology investment and commitment to each and every clients requirements.
Joseph Smith, CEO of ARSG, Inc., shares ARSG's differentiated approach to providing national coverage to help merchandisers manage their products within a variety of retail outlets.  Joe also talks about the way his firm has used technology to create market differentiation leading to the creation of a new stand-alone product QuickViewTM software for real-time retail performance reporting.

Critical Mass January 4, 2011

Frank Jaksch, President & CEO of ChromaDex talks with host Ric Franzi about his strategy, when he started ChromaDex in 1999, to make it the leader in the creation and supply of botanical reference standards.  In a consolidating industry, ChromaDex has differentiated itself by combining scientific rigor to its products and services along with an aggressive customer sales and service model.

Critical Mass: The Coaching Perspective December 9, 2010

Host Doug Gfeller, Master Certified Coach, shares his wisdom and helpful hints for business leaders through the transformative powers of executive coaching.  Doug discusses the real tools to motivate employees.  He highlights selected sections of the book Drive by Daniel Pink during the show.

Critical Mass: The Coaching Perspective December 16, 2010

Host Doug Gfeller, Master Certified Coach, discusses how coaching can help you achieve peak performance.  Doug covers one of his favorite books on creating sustained peak performance, Peak by Author Chip Conely.  Have you considered how Abraham Maslow's "Hierarchy of Needs" can be applied your leadership philosophy?  This show builds on Doug's thoughts on how to deal with change and motivation has on determining increased performance.

Critical Mass December 15, 2010

Rebecca Kaminsky, Founder of The Write Way O.C. talks with host Doug Gfeller about her story as an entrepreneur and educator.  Rebecca's firms specializes in copywriting/copy editing, strategic planning and creative development for small and mid-market firms.

Critical Mass December 14, 2010

Robert Traxel, Chairman of the Board of BTB Event Productions, Inc talks with host Ric Franzi.  Robert has been in the special events industry for over 50 years.  Robert discusses his firm which is staffed by team members who are committed to providing the best products and services at the best possible pricing.
Bill Borneman, CEO of PowerDirect, shares how his fast-growing firm, dedicated to producing superior data-driven door hanger, direcdt mail, and ePower campaigns can influence consumers, increase client returns and has established PowerDirect as a trusted source of unique target marketing.

Critical Mass December 8, 2010

Kris Boesch, President of Choose People, talks with host Ric Franzi about the business she started to help companies build a solid foundation and achieve outstanding financial performance by focusing on their employees.  Kris' firm is helping establish a national standard for business executives to be able to mease their firm's employee satisfaction against toher firms throughout the U.S.

Critical Mass December 7, 2010

Kay Hunter, President of Imagine the Possibilities, discusses the strategic importance of image management for a business owner or executive.  Kay shares her experiences working with executives and sales professionals to bring the image they project in line with their strategic vision and personal/professional brand.

Critical Mass: The Coaching Perspective December 2, 2010

Doug Gfeller, Master Certified Coach shares how executive coaching can help executives and organizations navigate the challenges of change.  He ties his thoughts to the book Switch: How to Change Things When Change is Hard written by Chip Heath and his brother Dan Heath.

Critical Mass December 1, 2010

Nahla Kayali, Founder of Access California Services, a non-profit firm she started in 1998 to empower and assist the underserved Arab-American and Muslim-American communities as a result of her struggles to obtain help following her divorce.

Critical Mass November 30, 2010

Jane Terry, President of Ajax Boiler, Inc talks with host Ric Franzi about her family business.  Ajax Boiler, Inc. is a U.S. manufacturer, specializing in the design of HVAC and Plumbing products used in heat transfer applications.  Jane talks about how her role has changed since the passing of her father who found the firm.

Critical Mass: The Coaching Perspective November 18, 2010

Doug Gfeller, Master Certified Coach (MCC) shares words of wisdom and helpful hints for business leaders through the transformative power of executive coaching.  Doug talks about the latest trends and thinking in the world of executive coaching from an Orange County thought leader.

Critical Mass November 17, 2010

Leslie Licano and Lauren Ellermeyer, Co-Founders of Beyond Fifteen Communications, a public relations and social media focused firm share the spotlight to explain how they've exceeded their clients' expectations by delivering more than the requisite "fifteen minutes of fame: with differentiated, next-generation programs.
Daphnie Chakran, President of Spectrum Scientific, Inc., a manufacturer of holographic diffraction gratings, OEM spectrograph modules and replicated optics.  Daphnie discusses her firm's unique capabilities in manufacturing these high-precision technologies used in a variet of markets and her firm's latest technology.

Critical Mass November 16, 2010

Patricia Gruett, President of Gruett Tree Service shares how she and her husband have built their professional tree care and tree trimming business-one tree at a time-by creating a service-oriented culture within their firm.
Glenn M. Gelman, Managing Partner of Glenn M. Gelman & Associates talks with Ric and explains how the growth of their accounting, tax, and business consulting service company has been fueled by their focus on closely held entrepreneurial firms in the construction industry.

Critical Mass November 10, 2010

Karla Dennis, Founder of Karla Dennis.com and Cohesive Tax Strategies, talks with host Ric Franzi about her new book on the impending Perfect Storm for taxes.  Listen to a lively discussion between Ric and Karla, a woman who thrives on tax strategies and being a top-notch tax expert.

Critical Mass November 9, 2010

Host Ric Franzi discusses the results of the annual California State Unversity Fullerton Economic Conference.  The conference was held at the end of October and Ric shares selected highlights from the work done by Anil Puri, Ph.D. and Mira Farka Ph.D.

Critical Mass: The Coaching Perspective November 4, 2010

Doug Gfeller focuses on the use of internal coaches.  He discusses the pros and cons of using internal vs. external coaches.  Is one better than the other?  What are the situations that might necessitate one over the other?

Critical Mass November 03, 2010

Ric Franzi shares highlights from his popular talk Growth Strategies for Small and Mid-Market Companies. In this episode Ric discusses the four (4) core strategies companies are using to grow their revenue and enhance their profitability.

Critical Mass November 02, 2010

Rocky Gentner, Founder of Gentner and Company, a healthcare management consulting firm he founded to make a beneficial difference in the healthcare industry.  Rocky shares the history of his firm in the industry and their objectives to help clients survive Medicare's changing environment and the challenge of preparing to meeting the adjustments in Medicare and Medicaid reimbursements.
Josh Millet, CEO of Criteria Corporation,  talks with Ric about the power of internet-based, pre-employment testing to help business owners find the best talent for their firm.  Critieria Corp. is an on-demand assessment firm with a suite of employment tests that allow corporations to generate their own proprietary tests.

Critical Mass: The Coaching Perspective October 21, 2010

Discover the power and potential of Group Coaching on today's COACHING PERSPECTIVE.

Critical Mass October 27, 2010

Isabelle Kaminsky, Founder and head designer of For All Seasons,  joins host Ric Franzi to share the steps she's talking to rebuild her seasonal decorative firm after losing a large client.  Isabelle also discusses the impact of the recession on her core clients.
Hector Esparza, Founder of HR Upholstery talks about the upholstery business he started and how it has grown over years by focusing on designers in Orange County.

Critical Mass October 26, 2010

Don Davis, International Laywer and Principal of Davis and Associates, talks with host Ric Franzi how, as a securities attorney, he and his firm help start-ups become listed on the American Stock Exchange with highlights on changes his industry has experience over the past few years.
Bob Larking, Partner of Inside Prospects, Inc., discusses the best ways to determine the how many potential customers for your business exists in Orange County and how to use a database as a strategic competitive weapon.

Critical Mass October 20, 2010

Morgan Harris, President of Dynamic Methods talks about how increasing business intelligence can help companies "ride the waves of change.  Morgan and host Ric Franzi discuss how his technology company has grown throughout Southern California by serving the CRM/ERP needs of mid-market firms.
Kevin Mello and Thomas Griego, Founders of FlexCell Systems Inc. discuss how they are utilizing a global supply chain to reduce their costs and decrease their time-to-market.

Critical Mass October 19, 2010

Rich Geasey talks with host Ric Franzi about the latest trends and applications for local online marketing and SEO tools.  Learn about techniques business owners can use that will dramatically improve their Google search engine results.

Critical Mass October 13, 2010

Lula Halfacre, Recipient of the 2010 OC Business Jounral's "16th Annual Women in Business Award" talks with host Ric Franzi how her firm, the first "Cartier Corner" on the West Coast, has responded to the loss of her husband, Marion, in 2007 and their plan to build on their first 30+ years in the retail jewelry industry.
Joseph Flynn, CEO of Auxilio, shares his experiences as co-founder and President of Auxilio.  Under his leadership, the company has experienced continued successful growth since its inception in 2004 by offering "exceptional print service management and professional services and solutions a the most reasonable cost".  Joseph also discusses what they call The Auxilio Advantage, a unique, winning approach to print strategy solutions for hospitals.

Critical Mass October 12, 2010

Lili Shadab, Founder of Elite Productions International, a company she created in 1991.  Lili talks with host Ric Franzi about how she has built a thriving, brand-focused, event planning business providing a wide range of services to large clients including Fortune 500 firms such as Intel and Wells Fargo.
Greg Levin, Partner of Romero & Levin Wealth Management.  Greg is Certified Financial Panner with numerous years of experience in the financial services field.  He will be sharing his experitise with Ric about helping businesses find creative ways to save money on their employee benefits.

Critical Mass: The Coaching Perspective October 7, 2010

Doug Gfeller, Master Certified Coach talks about group coaching and how it can turbo charge a firm's management team's performance.  As an added bonus, you'll also hear about The Coaching Perspective, the coaching practice within Critical Mass for Business.

Critical Mass October 6, 2010

Arman Sadehi, CEO of All Green Electronics Recycling talks with host Ric Franzi about his fast-growing firm, a full service collection and recycler for electronics.  They are committed to ensuring none of the hazardous material ends up in a landfill or overseas.

Critical Mass October 5, 2010

Jerry Stanley, Owner of JSP Creative, a visual media production company with expertise in corporate, commercial, broadcast, and web-based mediums.  Jerry talks with host Doug Gfeller about how their wide range of services helps firms conceive, develop, and produce high quality media in a wide variety of cost-effective applications.
Jacqueline DuPont, Gerontologist, Founder, and CEO of DuPont Residential Care shares a variety of her experiences she has had during her struggle to implement a camera monitoring systems to protect their older adults with memory impairment and her passion to provide residents with superior and compassionate care.

Critical Mass September 23, 2010

Kevin Mello and Thomas Griego, Partners of FlexCell Systems, talk with host Ric Franzi about their efforts to launch FlexCell Systems, Inc., their latest technology venture, and how they are utilizing a global supply chain to reduce their costs and decrease their time-to-market in the semiconductor fabrication industry.
Erica D. Thomas, Founder of Harper's, an upscale boutique store in Corona Del Mar, dicusses her experiences developing store concepts and promoting clothing and accessory lines she retails.  Erica shares her experience in responding to the impact the recession had on her retail stores and her ability to open her newest store, Harper's built on her lessons learned from her other retails stores.

Critical Mass September 22, 2010

Claudia Guillen, Vice President of Taco Factory talks with host Ric Franzi about how she and her mother, the founder, have been working to grow their multi-site restaurant firm.  She also talks about how they are responding to the subtle changes in clients's tastes.
Pamela Wasely, CEO of Cerius Interim Executives discusses how her firm is capatilizing on the increasing acceptance by mid-market firms to the idea of bringing in interim executive talent at the C-Suite.

Critical Mass September 21, 2010

Kirsten Mangers, President of WebVisible talks with host Doug Gfeller about how WebVisible started as a Software-as-a-Service (SaaS) company and has become a leading name in local online advertising.  She will details the role her firms plays in helping mid-market and small companies utilize the internet as an advertising and customer acquisition medium.
Lisa Vogel and Alex Bhathal of RAJ Manufacturing talk about the strategic path they are pursuing since taking over the firm from their parents. They discuss how they are dealing with the global recession and implementing new growth strategies to react to the dramatically changing retail apparel industy.  RAJ Manufacturing is a leading swimwear design and manufacturing firm headquartered in Orange County, CA.

Critical Mass September 16, 2010

David Figueroa, VP Operations of Family Tree Produce talks with host Doug Gfeller the restaurant industry trends, such as interest in organic foods, are reshaping his firm's business.  Their 33 years in business have made them the largest produce distributor in Orange County.  David will also discusses the impact a move to a sustainable delivery fleet and their recent technology investment have had on their business and its operation.

Critical Mass September 15, 2010

Claire Heath, President of Divine Choices, a non-profit she founded with her brother Larry Sault, talks with host Ric Franzi about her organization's efforts to educate people about the prevention of childhood abuse and train adults to better protect children from abuse and exploitation.  She discusses the effect their book, "The Lie that Binds", has had on them personally and within their community.

Critical Mass September 14, 2010

Howard Sunderland, Owner of Frederick Howard Engineering, talks with host Doug Gfeller about his efforts to maintain his firm's competitive edge by evolving his engineering firm to better respond to the changing requirements in the packaging, labeling and filing industry.

Critical Mass September 09, 2010

Stuart Blake and Michael Oswald, Founders of The General Counsel talk with host Ric Franzi about their firm which provides in-house, senior level general, legal services to fast-growth and mid-sized companies.  Listen as they discuss the common mistakes business owners make about understanding when they need in-house counsel.  Also, Stuart and Michael discuss the importance of conducting and annual risk assessment.

Critical Mass September 08, 2010

Henry Hoi, President of Floor Coverings International talks with host Ric Franzi about his decision to transition from the corporate world to being an entrepreneur running two diverse businesses: consulting and a retail floor covering franchise.
Julie Austin, President of Swiggies talks about her development of multiple revenue streams as a business model as well as her new book "The Money Garden".  Finally, she discusses her highly successful product "Swiggies" and her journey to bring this product to market.

Critical Mass September 07, 2010

Martis Duarte, President of Mars Hair Studio talks with host Doug Gfeller about how she is differentiating her business by holding unique learning workshops for her clients during hours when her salon is not open.  Martis also shares her passion for the sustainable products that have helped her create and eco-friendly salon.
Steve Navelski, President of Custom Laminators, Inc. highlights his own experiences as a business owner and shares the adjustments he's making in his business in response to the changes in the market for custom laminated products.

Critical Mass September 1, 2010

Mark Dinges, President of California Creations, discusses with host RIc Franzi th tremendous response his firm is receiving to their line of collectible and functional windup and pullback toys call "Z WindUps".  Mark also explains how his years of experience in the toy industry is helping him build a global business in today's economic environment.

Critical Mass August 31, 2010

Brian Edwards, President of Fairmont Designs talks with host Ric Franzi about his firm which is celebrating 25 years of quality designs and satisfied customers-all with products crafted from eco-friendly materials. Brian talks about his company's success and their practice of the three P's "People, Process and Product".
Terry Carter, President and Founder of Travertine Spa, Inc. shares his strategy to launch and grow a firm in luxury body care products, resort apparel, and home products.  Terry also reveals how he successfully used the marketing concept of "gifting" to build a large celebrity client list.

Critical Mass August 26, 2010

Phyllis Ann Marshall, Founder of FoodPower discusses with host Ric Franzi her unique consulting services that provides knowledge and resources to food service professionals.  She shares her expertise on the trends affecting the restaurant industry and describes her role as a change agent to help restaurant owners adapt and grow their business.
Julie David, Founder of A Charity for Charities talks about the nonprofit she found in 2004 to educate the Orange County community and raise funds for other local nonprofit organizations.  She discusses two successful programs A Charity for Charities has developed to provide fiscal support to the nonprofit community.

Critical Mass August 25, 2010

Dan Romero, Principal of Romero & Levin Wealth Management shares with host Ric Franzi the common mistakes business executives make involving their long term financial planning.  He also provides the most current updates relating to 401(k) investment advice and the new federal regulations.
Jerry Flathers, President and Founder of Flather's Precision a manufacturing company he started in 1989.  Jerry and Ric discuss the  steps he has been talking to maintain his highly precise CNC (Computer Numerically Controlled) manufacturing firm in Orange County as well as actions he is now taking to better deal with the current economic environment.

Critical Mass August 19, 2010

Lynn Edgington, Founder of Eagle Research Associates, a company he formed to help combat internet investment fraud, including what people should know about internet investment scams and how to protect themselves from the risks.
Beth Andrus, Owner and writer of The Essential Business Handbook talks with host Doug Gfeller about the most common mistakes made by newly-minted entrepreneurs.

Critical Mass August 18, 2010

Anais Tangie, Founder of Special Eats OC talks with host Ric Franzi about the challenges she's facing during the start-up of her new business focusing on "Nutritious-Delicious" food that heals and nourishes your body.

Critical Mass August 17. 2010

Wendy Coticcha, Owner of Certa Pro Painter franchise shares her tale of how a married executive couple made the transition to purchasing and operating a painting contracting firm serving the Saddleback Valley.
Lisa Trachtman, President of Strategy Media, Inc. discusses her efforts to redefine her business after many years of success to enable the firm to grow again from a healthy foundation following the sub-prime meltdown.

Critical Mass August 12, 2010

Host Ric Franzi, Critical Mass for Business provides a review for the highly successful and well attended Executive Conference held on August 11th.  The Conference drew over 70 Orange County Business Owners and Executives.  Doug Gfeller hosted a panel discussion which provided insights dealing with "Structuring Companies for Growth in Today's Environment".

Critical Mass August 10, 2010

Host Ric Franzi, Critical Mass for Business discusses the most recent Orange County Index survey results with Paul Roberts, Owner of www.octalkradio.net.  The Q3 2010 Survey was officially released during the August 11th Executive Conference hosted by Ric Franzi and Doug Gfeller to an audience of 70+ Orange County Executives and Business Owners.

Critical Mass August 5, 2010

Michael Stark, one of the pioneers of internet marketing and President of postyourproperty.com talks with host Ric Franzi about his site wwww.postyourproperty.com became a highly trafficked site for home sellers.  He also discusses the importance of the successful entrepreneur's need to continously evolve their business to respond to the changing market dynamics.

Critical Mass August 4, 2010

Tony Lopez, General Manager and SVP of Carefusion's Respiratory Division talks with host Ric Franzi about his book series on executive leadership.  Tony has published three books with a just released fourth book hitting the bookstores.  Tony's books are practical guides written to help business executives and owners focus on foundational elements of effective leadership.
Kim Shepherd, President of Decision ToolBox discusses the inspiration for her first, soon-to-be-published book and the common mistakes business owners make when hiring new employees.  Kim is recognized as a "thought leader" by HR organizations worldwide.

Critical Mass August 3, 2010

Mirna Bard, Owner of NuReach Global talks with host Doug Gfeller about how important it is for business owners and executives to have an internet marketing strategy before embarking on a social media campaign.  They also discuss the need to link your internet marketing strategy to the corporate growth strategy.
Wade Slome, Owner of Sidoxia Capital Management discusses his book "How I Managed $20 Billion by the Age 32".  Doug and Wade talk about Wade's inspiration for writing the book and how he has differentiated himself in the investment field.

Critical Mass July 28, 2010

Bill Ellermeyer, Owner of Ellermeyer Connect talks with host Doug Gfeller about his strategy of creating multiple revenue streams for entrepreneurs and how this can help reduce some of the inherent business risks organizations face, enabling them to open up additional revenue and profit opportunities.
Sheevaun Moran, Owner of sheevaunmoran.com discusses her unique perceptions with Doug during a thoughtful discusson on how the natural energy that exists in the world can be harnessed by executives to improve their business performance and the bottom-line.

Critical Mass: The Coaching Perspective July 27, 2010

The last Tuesday of every month is "Coaching Hour" on Critical Mass: The Radio Show. Listen as Master Certified Coach Doug Gfeller takes questions and gives his "Coaching Perspective" on some typical challenges which all businesses face today.

Critical Mass July 21, 2010

Darin Gibson, Owner of Burnham Gibson Financial Group, Inc. talks with host Ric Franzi about how he's succeeded in building a financial services firm serving Orange County from the ground up.  He also discusses how his firm's role of providing innovative, practical financial programs has been tested by the volatile investment landscape.
Theo Rokos, President of GreenJobInterview.com talks about the benefits of their cutting-edge, virtual interview process.  Ric and Theo talk about the impact of being a green industry firm and how GreenJobInterview.com helps companies like WalMart save money and gain CO2 credits by conducting live interviews using their leading-edge technology.

Critical Mass July 20, 2010

Karla Dennis, Owner of Cohesive Tax Strategies, is positioned as "America's Tax Diva".  She shares with host Ric Franzi the implications of the latest tax laws for business owners and executives.  Karla also discusses the common mistakes made during succession planning as it relates to tax planning.
Dave Wilk, Executive Director of Goals, a non-profit that has been providing local, underprivileged children in Anaheim with sports, activities, and transportation since 1994.  Dave gives a sneak preview into their new complex scheduled to open in late July.

Critical Mass July 15, 2010

Luke Mysse, Owner of Crossgrain, a business-minded design firm which helps service-based companies generate revenue.  Luke shares his expereince building his graphic design firm at a young age and his recent efforts to expand his marketing through public speaking and social media with host Ric Franzi.

Critical Mass July 14, 2010

Jimmy Cleland, Owner of Blizzard Beer Systems talks with host Doug Gfeller about his state-of-the-art beer delivery systems that can increase profits by 30% through the elimination of "warm beer foam".  Jimmy shares his plan for creating demand for his patented systems and growing his firm.
Christina Hernandez, Owner of Attorney Assisted shares her experience in building a successful, family business based on her passion to help people navigate and prepare various types of documents for any routine legal matter.

Critical Mass July 13, 2010

 
 

 
 
 

Kevin Landry, CEO of New Horizons Computer Learning Center, discusses the effects the economy has had on the training industry.  As a learning solutions provider for many of the industry's top vendors, Kevin is well posied to share the steps they have taken to capitalize on state and federal spending initiatives.
Keri Gee Semmelman, is an expert in public relations and public speaking.  Keri Gee is owner of Pridea, whose focus is to help business executives create and deliver PR strategies and public speaking support to enable them to reach their highest potential.  Keri Gee shares her experiences and lessons learned during this fast paced interview.

Critical Mass July 8, 2010

Roy Van Broekhuizen, Founder of Laga Designs talks with host Ric Franzi discusses the firm he and his wife started to help the tsunami survivors of Indonesia rebuild their home and lives.  By their efforts, a tsunami survivor and talented artisan trains eager Acehnese women to make the handbags that represent hope for the future.
Alex Baiedi, Founder of The Wogger speaks about his inspiration for The Wogger, his first product for hands-free per walking.  Alex will share his motivation and the upcoming product launch experience.

Critical Mass July 7, 2010

Ryan Rieches of Rieches Baird talks with host Ric Franzi about how a buiness can gain better performance through focusing on the area of thier services or products that have the highest market differentiation and perceived value.
Stuart Paskow and Michelle Cohen, co-owners of Mitch-Stuart Inc, discuss how using incentive travel products and programs can help both non-profit organizations and for-profit firms reach their strategic goals-whether those goals are fund raising or incentive tools for employee recognition or to retain existing or encouraging new customer growth.

Critical Mass July 6, 2010

Ed Bray, Director of Compliance with Burnham Benefits talks with host Doug Gfeller about what the new healthcare reform act will mean for business owners and how they will have to adapt their decision making to respond to the changes mandated by the new law.

Critical Mass June 30, 2010

Norman Wolfe, President Quantum Leaders talks with host Ric Franzi about the inspiration, process and final product of Norman's decision to write "The Living Organization: the Physics and Spirit of Business".  Norman wrote this book to help business leaders connect with their people at a deeper more meaningful level.

Critical Mass: The Coaching Perspective June 29, 2010

Doug Gfeller Master Certified Coach (MCC) discusses the latest trends in the area of Executive Coaching.

Critical Mass June 24, 2010

Nomi Channapragada, Founder and Owner of One Stop Beauty talks with host Ric Franzi about her experience in starting and building her 3-store beauty supply and salons in Huntington Beach, CA.

Critical Mass June 22, 2010

Tim Pitts, President of Censource talks with host Doug Gfeller about how his firm has been able to respond to the changing requirements for large-scale electrical signs through his partnering with other firms in his industry.

Critical Mass June 17, 2010

Jennifer Myers, Creative Director and Owner of Either or Media talks with host Doug Gfeller about the importance of marketing and social media marketing to a business owner as well as how business executives can capitalize on the ever changing media industry for exposure.
Tony Jones, Owner of Coral Reef describes how he has been able to survive by changing his retail business to adapt to the customers' inerests and tastes.  Also he talks about his newest invention the solar surfboard.

Critical Mass June 15, 2010

Lisa McDennon, Principal of LRM Design talks with host Doug Gfeller about how her firm's culture is enabling LRM Design's people to contribute their own special talents and energy to offer full service residential and commercial designs.
Jeff Lopez, President of Dekra-Lite discusses the challenges in growing a business dedicated to commercial holiday decorative lighting and how his firm is responding to the move of his supply base to China.

Critical Mass June 10, 2010

Todd Layman, Owner of Coastline Development talks with host RIc Franzi about what he has done to enable his firm to be in the construction industry for 26 years and what Coastline Development is doing to prepare the industry's eventual rebound.
Lauire Pehar Borsh, Owner of LPB Personal PR Productions, discusses the key role personal branding plays in an executive or business owners ability to be positively positioned within their industry.

Critical Mass June 9, 2010

Lauraine Bifulco, President of Vantaggio HR Ltd. talks with host Ric Franzi about a variety of HR topics top executives should be aware of in today's business environment.
Wendy Rogers, Principal at LPA discusses how the firm's culture and intergrated business model has enabled them to create a unique brand.  She also talks with Ric about the current best practices for sustainable design.

Critical Mass June 8, 2010

Scott Cross of SC Custom Homes talks with host Doug Gfeller about how he is differentiating his business in the demanding Orange County high-end custom home market.
Patrick Curley, President of Curley Wholesale Electric discusses the wholesale electric supply market in Southen California and what he is doing to position his family business to win business against the giants in his industry.

Critical Mass June 2, 2010

Kai Beaudoux, Owner of Kona Kai Private Reserve Water talks with host Ric Franzi about his efforts at differentiating his water delivery firm from the larger firms in his industry.
Steve Lewis, Founder of Performance Racing discusses how he has diversified his business interests into a firm that includes a trade show which is the considered the three biggest days in motorsports with a magazine focused on the competitive racing market and a racing team geared to help individuals gain access to the world of competitive racing.

Critical Mass June 3, 2010

 
Kevin Dinino of KCD Public Relations talks with host Doug Gfeller about how a public relations firm can assist business owners grow the awareness of their firm in the marketplace.

Critical Mass: The Coaching Perspective May 25, 2010

Doug Gfeller, Master Certified Coach hosts the first installment of his monthly shows discussing the latest trends in the executive coaching profession.

Critical Mass May 26, 2010

Jaime Nunez, President of Cali Lighting talks with host Ric Franzi about how his MBA education at Chapman University has helped him shaped the strategy for his firm.
Tamee Gunnell, Founder of 1M2Es discusses some common mistakes business owners make in the area of strategy planning and brand strategy.

Critical Mass 20, 2010

Peter Munson, Managing Partner of Executive Career Services talks with host Ric Franzi how he has diversified his firm to respond to the changes in the state of the placement industry.
Taya and Mike Paige, Founders of Le Reve discuss how they have had responded to the changing business opportunities for their firm's services.

Critical Mass May 4, 2010

Jeff Irvin, Founder and Chairman of Spinitar talks with host Doug Gfeller about his firm's evolution and how their participation in a marketing alliance has benefited his firm.
Daniel Callahan of Callahan & Blaine discusses how being recognized as California's premier litigation firm has affected their market position in the legal profession.

Critical Mass May 13, 2010

Bill Bousema of William Bousema Company talks with host Ric Franzi about managing and building his multiple business interests ranging from part-time CFO services to his franchise spa business.
Jenny Ross Founder of 118 Degrees Restaurant discusses how her restaurant serves to empower the Orange County communiity with fresh, organic living cuisine.

Critical Mass May 12, 2010

Rose Jannuzzi, Founder of Jannuzzi Clothing talks with host Ric Franzi talks about how she and her husband are building a successful and differentiated business in the children's clothing industry.
Maggie and Frank Pappano of TSCM discuss the lessons they have learned from being a husband and wife team in business for the past 20+ years.

Critical Mass May 6, 2010

Dayna DeVito Fleck, Vice President Lockton Insurance Brokers talks with host Doug Gfeller about when business owners should consider self-funding their medical plans as well as the legacy left on Lockton Insurance Brokers by it's founder Jack Lockton.
Sandra Sellani of The Sellani Group discusses the role branding and in particular personal branding of top executive's plays in a firm's market position.

Critical Mass May 11, 2010

Dan Scharer of Carving Ice talks with host Doug Gfeller about the challenges his firm faces with the drop in demand for ice carvings as well as the product they are introducing.
Ron Brown, Owner of PSI Plumbing discusses his firm's position in the plumbing industry as well as the challenges in serving the high-end custom home market in Southern California

Critical Mass April 29, 2010

Belinda Bain, Owner of California Hazardous Services talks with host Doug Gfeller how her entrepreneurial interests have helped her grow her firm over the past 16 years and her latest venture Action Zipline Tours.
Craig Stenberg, Owner of Cone Engineering talks about the challenges and opportunities his firm has as an Orange County-based designer and manufacturer of custom exhaust systems for all types of vehicles.

Critical Mass April 28, 2010

Scot Brown Owner of BrownCo Construction Company talks with host Ric Franzi about his firm's long term involvement with utility-scale renewable power systems.

Critical Mass April 27, 2010

Ryan Rieches Founder of RiechesBaird talks with host Ric Franzi about how an effective brand strategy can build enterprise value for B2B firms.

Critical Mass April 15, 2010

Jeff Lerch Partner, Foundation Real Estate Advisors discusses how he is dfferentiating his firm based on building long term relationships in an industry known as being purely transactional.

Critical Mass April 22, 2010

Steven Riggs of Bayley Construction talks with host Doug Gfeller about how being a diversified construction company has helped them weather the slowdown in the construction industry.

Critical Mass April 21, 2010

Carrol Caldwell Owner of WallWords talks with host Doug Gfeller about how her highly interactive website coupled with a responsive customer service organization is fueling her business.
 

Critical Mass April 20, 2010

Dennis Kuhl, Chairman of Angels Baseball talks with host Ric Franzi about the activities planned during the All-Star Game weekend.  He also talks about the positive impact of the All-Star Game on various Orange County nonprofits.
Diane Altwies, Partner at Core Performance Concepts talks with Ric about the strategic role project and program management can have for business owners.

Critical Mass April 14, 2010

Dan Leonard of Units Mobile Storage talks with host Ric Franzi about how he and his wife have built their franchise business from startup to a going concern.  Dan also talks about how life as an entrepreneur diifers from his successful executive career.
Liz Goodgold talks about how important brand marketing is for business owners in this economy. Liz is a published author  and her latest book is Red Fire Branding.

Critical Mass April 13, 2010

Alison and Bleu Cotton of Bleu Cotton Photography talk with host Doug Gfeller about how the use of social media and traditional media has helped them respond to the current economy.
 

Critical Mass April 7 ,2010

Karen Santaniello of No Limits Mixed Martial Arts discusses the steps she and her husband have taken to create the World's Largest MMA Training Center as well as her experience as the first female MMA promoter in California
Jack Bicer of Septium Custom Software talks with host Doug Gfeller about how his firm combines the elements of low-cost offshore development talent with US based project management to deliver custom software solutions for his clients.

Critical Mass April 8, 2010

Joan Earhart of Business Community Capital talks with host Ric Franzi the about key factors affecting SBA loans in this economy.

Critical Mass April 6, 2010

Jake Bailey of Castor Engineering Inc. discusses with host Ric Franzi his plans for expanding CEI's product offerings beyond custom-engineered valves for the aerospace industry.

Critical Mass April 1, 2010

Kurt Cutler of Southern California Grading talks with host Doug Gfeller about the strategic branding effort his firm recently conducted and the outcome it has had on him, as the owner and his organization

Critical Mass March 30, 2010

Camille Jayne, President and CEO of The Jayne Group talks with host Doug Gfeller about her experiences with helping firms conduct and implement strategic business plans.

Critical Mass March 25, 2010

Curtis Good of Newport Exterminating talks with host RIc Franzi about how his active involvement such as leading trade assocations as well as other activities has had a positive impact on his firm over the years.

Critical Mass March 24, 2010

Perry Denning, President and CEO of Semicoa talks with host Ric Franzi about the journey his firm has taken, over the last 3 years, from being a long time family-owned business to an operating division of a public company to an independent firm owned by private investors.